The best pages to place an AI chatbot on

The best chatbot placements are pages where visitors have intent and unanswered questions. Product pages, pricing pages, docs, support pages, contact pages, and checkout-adjacent pages are usually better than a generic site-wide greeting alone.

Each page should have a different workflow. Product pages need product FAQs and recommendations. Pricing pages need objection handling and lead capture. Docs pages need source-grounded answers and technical handoff.

Measure by page type. A good product-page outcome might be recommendation assists, while a good pricing-page outcome is qualified demos or fewer unanswered buying objections.