Conversation analytics that prove AI support ROI

The most useful AI support dashboards connect operations and revenue. Deflection shows saved effort, but assisted purchases, bookings, demos, and qualified leads show growth impact.

Segment results by channel, campaign, product line, service line, and customer intent. This helps support teams spot friction and gives marketing teams better language for key pages.

Review AI quality weekly with a sample of conversations. Look for hallucination risk, unnecessary escalation, missed upsell moments, and policy confusion.