Lifecycle Marketing Manager
Own the journey from signup to active customer. Most trials fail at setup, and lifecycle marketing is how we fix that at scale.
Role at a glance
- Employment type
- Full time, fully remote
- Hiring regions
- We can hire in Pakistan, United Arab Emirates, United Kingdom
- Timezone overlap
- At least 3 hours of overlap with 10:00-18:00 UTC+5
Takes about five minutes. No account needed.
The work
What you will actually own.
This is the day-to-day scope of the role, not an aspirational list.
Own onboarding and activation messaging across email and in-product surfaces.
Find where trials stall and build the interventions that get people to a working assistant.
Run retention and expansion campaigns based on actual product usage.
Test messaging, timing, and sequencing with measurable activation goals.
Keep the email volume respectful, because a good product does not need to nag.
Requirements
What we are looking for.
If you meet most of these but not all, apply anyway and tell us how you would close the gap.
Essential
- Three or more years in lifecycle, growth, or email marketing for SaaS.
- Experience with behavioural segmentation and triggered messaging.
- Strong copywriting for transactional and lifecycle email.
- Analytical ability to connect messaging changes to activation and retention outcomes.
- Understanding of email deliverability and consent requirements.
Nice to have
- Experience with product-led growth and self-serve onboarding.
- Familiarity with in-app messaging and onboarding checklist patterns.
- Background working closely with a product team.
Apply
Apply for Lifecycle Marketing Manager.
A person reads every application and you will get an answer either way. There is no account to create and no portal to log into.